Admin Admin, Author at Expo Services

Ultimate Guide: Tips On Displaying Products At Tradeshows

Admin Admin — Sat, 22 Jul 2017 04:20:06 +0000

Ultimate Guide: Tips On Displaying Products At Tradeshows

The reason you participate in trade shows is simple – to promote your products in a way that engages visitors, generates leads, and creates sales. In all of the preparing you’ve done, it’s easy to overlook details related to displaying your products.

That’s why we’ve come up with 6 tips below for presenting them in the best way possible.

Highlight Top Products Instead Of Showing Them All

Maybe you have one product, maybe you’ve got one million. If you’ve got a lot it’s best to choose a handful to focus on rather than cramming your booth full. In terms of prioritizing you should consider which products are your:

Top-selling
Category leaders
Newest or on promotion

The key is to have enough of an array to keep it interesting, but not so many that your display overwhelms your visitors.

Put People & Information In Place To Explain Your Products

What’s that? It’s a question that’s great if asked on the front end, but you don’t want it to stop there. You’ve seen something before, wondered what it is, and looked for more information that was nowhere to be found. Well…onto the next booth.

Be sure to provide information about what your product is, does, features, and ways it can benefit them. Offer specifications including things like size, weight, and other details that will educate potential buyers. All of this can be done with brochures, sales pages, display banners, whiteboards, signage, and other delivery methods to help communicate the info.

Demo Your Products To Grab Attention & Engage

One of the most effective ways to get attendees to stop in their tracks and give their undivided attention is to run product demos. How creative is your demo? Can you add a twist to it that’s unexpected or blows their minds? What props are you using? Who will perform the demo? Are you doing ongoing demos or running them on a schedule? These are all things to consider.

Make sure that where you show your product and what it can do is in a place that’s easily seen by the traffic passing by. In some cases you may need to elevate so you’re above certain elements of your booth and in clear site.

Place Products Where They’re Easily Seen, Touched, & Used

Retail giant Wal-Mart and other huge companies are masterful at product placement. They know that putting certain products at eye level, or at specific places in the store based on the shopper journey can mean the difference between small sales and a huge lift. As you layout your tradeshow booth take the same factors into consideration.

Create A Larger, Scaled Versions Of Small Products

Remember the “Tiny Elvis” skit on Saturday Night Live? It may be that your product has a lot of swag and personality like “Little E”, but no one would ever know unless they viewed up very closely (like “Microscopic Elvis”…yes, he was part of the skit too). This is where a bigger, scaled version of your product would fit in nicely. With all the other distractions going on around, you want to be sure that people can easily see and understand the various parts and functionality of your offer.

Leverage Lighting, Sound, & Visual Media To Accentuate Your Products.

Lights, huge speakers, big screens, computers, multi-media…it’s all part of creating marketing sizzle. Big companies often have enormous budgets to “ooh and ahh” passersby. Even if that’s the case with your industry and competition you still can’t afford to ignore the significance of these details. Having amazing lighting, no lights, the wrong kind of lights, or misplaced lights, can mean the difference between your product looking dull and uninteresting or stunning and attractive. Building this into your show budget can make for high attendee engagement.

As you can see there are numerous things to consider when it comes to displaying your product effectively at trade shows. By implementing the suggestions above you’re much more likely to attract, engage, and ultimately to sell more.

Share Our Blog With Others

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The post Ultimate Guide: Tips On Displaying Products At Tradeshows appeared first on Expo Services.

4 Helpful Tips On Tradeshow Signage

Admin Admin — Fri, 21 Jul 2017 22:35:55 +0000

4 Helpful Tips On Tradeshow Signage

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Your booth signage needs to be instantly recognizable as yours and enhance the image of your brand. Signage is one of the first things attendees will notice, so leaving signs until last or failing to give them the same consideration as your other booth components is a costly error.

Design for the Space You Have

Your booth signs need to address your target market and be easy and clear to read. Your type and imagery may have to vary based on where the signs are going; a sign designed to hang over your booth will naturally need larger text and images than one that will be displayed at eye level on a stand. Choose typeface that performs well at the correct distance when you create each piece; you should know where that piece will go, how it will hang and how close viewers will be to it for best results.

Go for Quality over Quantity

Any images you use for your trade show signage need to be of the highest quality. That photo that looks great on your computer monitor won’t perform well when it is used on your signage, unless it is high resolution. Most computer images default to 72 dpi; once you attempt to make that image larger and print it at 200 dpi (typical for booth signage…or higher) it just won’t work. Invest in quality photography and images so attendees actually know what they are looking at.

Be Brand Aware

Companies like Apple or Starbucks may be able to get away with just an image for signage, but you’ll need your full brand name on your trade show sign. If your name doesn’t instantly explain what you do, include a simple tagline as well. Trade show attendees should be able to identify your brand at a glance and understand not just the image, but what you do as well from that quick look. If you’re a big brand, you need to make sure your signage accurately represents your image and story; smaller brands can take advantage of signage to further cement and define their story and USP.

Practical Matters

Looking at all the different materials and options can be overwhelming, even for graphic designers. Cramming too many elements you simply like into a sign or group of signs won’t work, your piece must send a compelling message and be clear and easy to read. Attention to kerning (the space between letters and words) can help you avoid embarrassing errors, while careful attention to where you’re cropping images and logos ensures that you get the attention you want.

If you have interactive elements or sound, but plan on mounting the sign 12 feet above the ground, you’re wasting money on those features; people won’t be able to access them features at all. We’ve all seen magazine ads that feature models with crazy long limbs or with missing elements; be aware that trade show signs can end up with the same problem, particularly if they need to be assembled on site.

When you craft your signs, pay careful attention to where they’ll go and how well they integrate with your brand image. The same A/B testing methods used for marketing can help reveal which signage and booth components your prospects are reacting best to and allow you to adjust as needed.

Share Our Blog With Others

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Lynne Greenfeather May 8, 2026

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visiamarketingllc@gmail.com May 21, 2025

The post 4 Helpful Tips On Tradeshow Signage appeared first on Expo Services.

4 Dirty Little Secrets Of Tradeshow Booth Vendors

Admin Admin — Fri, 21 Jul 2017 18:23:01 +0000

4 Dirty Little Secrets Of Tradeshow Booth Vendors

Like many companies who participate in expos and conferences you’ve been approached by someone trying to sell you a tradeshow exhibit booth. They range in size, capabilities, and reputation – from the guy working out of his garage or mom’s basement to small, local businesses operating out of a little warehouse to well-known national or international organizations with huge facilities and staffs.

If you’re considering switching companies, here are 5 dirty little secrets many of them try to hide. Knowing these may help you choose a vendor that will meet your expectations, and keep your business safe and profitable.

Outsourcing Is Commonplace & Increases Your Costs

Many companies that sell tradeshow booths are just marketing and sales fronts. They may provide certain services inhouse. But, when it comes to designing, building, setting up, and storing exhibits they hand it off to a third party and build in huge markups. At the end of the day these costs are passed on to you.

The most logical way to avoid this is to ask what’s handled inhouse or outsourced. While it’s good practice for these companies to work with partner vendors on certain aspects of design, production, or service, farming out everything is ultimately not in your best interest.

Skirting Licenses & Regulations Puts You At Risk

Is the tradeshow booth company pursuing you licensed, bonded, and insured? If they are…great. If not, that can present a myriad of problems. The financial liabilities alone can be sizeable – from fines to lawsuits. What if facilities are damaged during installation, or their worker or yours is hurt? These are all things you should consider.

This is easily remedied by asking for proof of licenses and insurances. It’s a simple fix that can potentially save you enormous problems and huge amounts of money. Not to mention, the issues from working with an unscrupulous company can damage your reputation.

Limited Knowledge Of Local Venues Can Create Big Problems

Does your prospective vendor know the show rules in detail? Have they done a show in the venue before? If a problem comes up, will they know enough about the area to take care of the situation? This is why working with a local, seasoned partner is so critical. Understanding the ins and outs of the city, area surrounding the venue, and the venue itself will make for smoother setup, teardown, and will ensure that problems that come up are handled quickly and easily.

Shortcuts On Building Materials & Processes Means Shoddy Workmanship

There are various types of quality materials to build a tradeshow booth with. Some companies will try to lower costs to increase their profit margins. This means cutting corners on graphics or construction steps, using substandard materials, or hiring inexperienced labor. What this will leave you with is an exhibit that’s visually unappealing and structurally unstable.

Ask about the materials used in your booth. Find out how a prospective vendor recruits and trains employees. If you do this, you’ll end up with a finished product you’re proud of, and that’s build with high standards.

As you can see there are many things tradeshow companies can try to hide from you. If you research, ask a lot of questions, do some investigative work, and request documentation you can pick the partner that’s right for you.